|Barbados launches Brazilian marketing campaign
|Saturday, May 29, 2010|
SAO PAULO, Brazil (BTA) -- Barbados made an indelible impression on over 300 Brazilian travel industry professionals and trade media representatives last Wednesday night when a team of public and private sector players partnered to launch the island's official marketing campaign, forming part of a broader road show from May 24 -29.
The location was the festive restaurant, Capim Santo, Sao Paulo, which is just two blocks from Avenida Paulista, the most famous street in the entire country and easily the financial centre of Brazil.
The specially invited guests began arriving from 5:00 pm and immediately proceeded to interact with the companies exhibiting, including Barbadian tourism entities and Brazilian tour operators poised to sell the travel packages to Barbados via their dense travel agent network.
Robert Covo of Sobratur travel agency, expressed great excitement over the fact that Barbados was now just six hours away.
Covo, who has visited Barbados stated, "I have been to your country three times by boat (cruise) and I am sure that the flight will be a complete success!"
Cassia Stancatti, another travel agent was elated at the fact that she could now provide a new Caribbean option to her clients, mainly couples looking for a different honeymoon experience.
"I think it is so nice because we only sell honeymoon. We sell Cancun and Aruba all the time and many couples and families ask for different places to go to. With the direct flight many people are waiting for the details so they can book!
Suely Sarracini of Oceanos Turismo, was happy to convey that she held productive meetings with some of the Barbadian companies exhibiting, particularly the intimate and romantic properties, and looked forward to the reciprocally beneficial business.
"I intend to send a lot of people to Barbados. My clients include families, honeymoons, groups and business trips." She last visited Barbados some 20 years ago and expressed interest in participating in a familiarization trip to see how the destination's tourism product has evolved.
Silvia Ricco of The Travel Store, who specializes in tropical holidays, said she had several executive clients seeking new destinations.
Feedback from participating Bajan entities was very positive also. For example, Suntours Caribbean representative, Allan Banfield, expressed optimism at his company's prospects.
"The tour operators have agreed to make me their ground handler. We'll meet people at the airport, arrange transfers, send a representative to meet with them at the hotel and make sure everything is okay and hopefully sell a lot of tours."
This business-to-business session was followed by a cocktail in a lush outdoor area where the Mount Gay rum flowed alongside Brazil-inspired guava cheese, fish cakes and other hors d'oeurves. These along with David Walcott's steel pan, Richard 'Salif' Smith's congo drum, and Natasha Pestaina's dancing all combined to create a true Barbadian atmosphere.
All of this would pave the way for the main event, the unveiling of the major elements of the official institutional campaign by BTA's Brazilian representative, Gisele Abrahao, including the official Portuguese website, www.visitebarbados.com, with links to tailored Youtube, Facebook, Twitter, Orkut online platforms and chockful with all the information travel agents need to make an informed sales pitch.
Official remarks were given by Barbados' Ambassador to Brazil, Yvette Goddard, and BTA VP Caribbean, South and Latin America, Walter Stokes.
Representatives of GOL, who were out in full force to support the event, also utilized the occasion to officially launch their non-stop service to Barbados, which is all ready for booking with travel available from June 26.
The night would conclude with a highly anticipated prize draw featuring free GOL tickets, hotel rooms, entry to various attractions and bottles of Mount Gay rum.
Among the winners were Daniella Duregger of Sanchat tour, who pocketed a bottle of rum, and the Crane vacation prize winner Florinda Chieregatti, of Paradise Dreaming.
The road show then traveled to Rio de Janeiro, the largest target market behind the Sao Paulo gateway, where an identically structured event was staged. This event drew over 100 Brazilian industry players all eager to absorb all they could about this new destination.